PRIVACY POLICY

Privacy Policy – DeFOUW Automotive
Effective Date: April 30, 2026
1. Introduction
DeFOUW Automotive (“DeFOUW Chevrolet,” “DeFOUW Nissan,” “DeFOUW BMW,” “DeFOUW Collision,”
“DeFOUW,” “we,” “us,” or “our”) is committed to protecting your personal information and maintaining
transparency about how we collect, use, and share it.
This Privacy Policy explains how we handle your information when you visit our website, communicate
with us, or use our services. This policy is designed to comply with applicable federal and state laws,
including the Federal Trade Commission Act, the Gramm-Leach-Bliley Act (GLBA), the Indiana Consumer
Data Protection Act (ICDPA), and other applicable U.S. privacy laws.
2. Information We Collect
a. Information You Provide Directly
• Name, address, email, and phone number
• Driver’s license information
• Vehicle purchase, lease, and service information
• Payment and transaction details
• Credit, income, and employment information (for financing)
b. Information Collected Automatically
• IP address and device identifiers
• Browser type and operating system
• Website activity (pages viewed, clicks, session duration)
• Cookies, pixels, and similar tracking technologies
c. Information from Third Parties
• Credit bureaus and financial institutions
• Vehicle manufacturers and warranty providers
• Marketing partners, lead providers, and advertising platforms
• Vehicle history and data service providers
3. How We Use Your Information
We may use your information to:
• Facilitate vehicle sales, leasing, financing, and service
• Process transactions and maintain records
Communicate with you regarding inquiries, appointments, and services

• Send marketing and promotional communications (where permitted by law)
• Personalize your experience and deliver relevant offers
• Analyze performance and improve our website, products, and services
• Support advertising, measurement, attribution, and campaign optimization
• Detect, prevent, and investigate fraud or security incidents
• Comply with legal, regulatory, and contractual obligations
4. Cookies, Tracking, and Advertising Technologies
We and our third-party partners use cookies, pixels, web beacons, and similar technologies to:
• Operate and improve website functionality
• Analyze website traffic and user behavior
• Measure the effectiveness of advertising campaigns
• Deliver targeted advertising and personalized content
These technologies may collect information about your activity on our website and across other
websites, devices, and applications over time.
Third-party partners, including advertising platforms and analytics providers, may collect or receive
information from our website and use that information for measurement services, audience targeting,
and advertising optimization.
You can manage cookies through your browser settings; however, disabling cookies may impact
functionality.
5. How We Share Information
We may share your personal information with the following categories of recipients:
Service Providers
Vendors that perform services on our behalf, including website hosting, IT support, payment processing,
analytics, communication platforms, and marketing services. These providers are authorized to use
personal information only as necessary to provide services to us.
Advertising and Marketing Partners
Third-party platforms and partners that help us deliver, measure, and optimize advertising. These
partners may use tracking technologies to collect or receive information from our website and
elsewhere.
Automotive and Industry Partners
Manufacturers, distributors, and affiliated service providers for warranty support, recalls, analytics, and
customer experience improvement.
Systems and Integration Providers

Third-party platforms that integrate with dealership systems (such as CRM, DMS, and inventory systems)
to provide analytics, lead management, communication tools, and service-related outreach. These
providers may access or process data from dealership systems to perform services on our behalf.
Financial Institutions
Lenders and financing partners in connection with credit applications and transactions.
Legal and Regulatory Authorities
Where required to comply with applicable law, legal process, or to protect our rights, customers, or
business.
Business Transfers
In connection with a merger, acquisition, financing, or sale of assets.
6. Data Sharing Transparency
We do not sell personal information for monetary compensation. However, certain sharing of
information with advertising and marketing partners may be considered a “sale” or “sharing” under
applicable privacy laws.
We do not sell or share personal information with other dealerships for their independent marketing
purposes.
7. Communications and Text Messaging
We and our service providers may communicate with you via phone, email, or text message regarding:
• Appointments, service updates, and transactions
• Customer support and follow-up communications
• Marketing and promotional offers (where permitted by law)
Text messaging and chat communications may be facilitated by third-party platforms. You may opt out of
marketing text messages at any time by replying “STOP” or using other provided opt-out methods.
Where required by applicable law, we obtain consent prior to sending marketing text messages. You are
responsible for ensuring that any contact information you provide is accurate and belongs to you or is
authorized for use.
8. Data Retention
We retain personal information for as long as necessary to:
• Fulfill the purposes described in this policy
• Maintain business and transaction records
• Comply with legal, tax, and regulatory requirements
Resolve disputes and enforce agreements

Retention periods vary depending on the nature of the information and applicable legal obligations.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect
personal information.
We require service providers to maintain appropriate safeguards and to use personal information only
for authorized purposes. Despite these efforts, no method of transmission or storage is completely
secure.
10. Your Privacy Rights
Depending on applicable law, you may have the right to:
• Access personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of personal information
• Opt out of targeted advertising or certain data sharing
• Request information about how your data is used
To exercise your rights, please contact us using the information below. We will respond in accordance
with applicable law.
11. Indiana Privacy Disclosures
If you are an Indiana resident, you may have rights under the Indiana Consumer Data Protection Act
(ICDPA), including:
• Confirming whether we process your data
• Accessing, correcting, or deleting personal data
• Obtaining a copy of your data
• Opting out of targeted advertising, sale of personal data, or profiling
We will respond to requests in accordance with applicable law.
Data Breach Notification:
In the event of a data breach involving personal information, we will notify affected individuals and
applicable authorities as required by law.
12. Financial Privacy (GLBA Notice)

Certain personal information collected in connection with vehicle financing is subject to the Gramm-
Leach-Bliley Act (GLBA). Where applicable, you will receive a separate financial privacy notice.

13. Children’s Privacy

Our services are not directed to children under 13 years of age, and we do not knowingly collect
personal information from children.
14. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices
or content of those websites.
15. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised effective
date. Continued use of our services after updates constitutes acceptance of the revised policy.
16. Contact Information
If you have questions or wish to exercise your rights, please contact:
DeFOUW Automotive
Attn: Privacy Officer
320 Sagamore Parkway S.
Lafayette, IN 47905
Phone: 765-449-2882
Email: [email protected]
Acknowledgment
By using our website or services, you acknowledge that you have read and understand this Privacy Policy.